Does it undermine what was so great about Lego: that sense of potential in a simple studded brick snapping so satisfyingly ...

LAS VEGAS, NEVADA – JANUARY 05: Julia Goldin, Chief Product & Marketing Officer, the LEGO Group on stage during the LEGO ...

A new year brings with it plenty of traditions, but one of the most threatening to our wallets each passing year is that, ...

If you're a LEGO fanatic like we are, you're going to love what the software engineers at Google and LEGO have developed: a 3D modeling tool that uses LEGO's iconic pieces as the building blocks ...

To build his giant Lego structures which usually take hundreds of thousands of bricks, Hungarian artist Balazs Doczy first must solve major "engineering challenges". "Every structure has an ...

The Empire State Building is an architectural stunner, even in LEGO. (Photo: LEGO) LEGO may have been created for kids, but the brand delights plenty of adults too. That’s why LEGO has been ...

One LEGO builder shares a look at their completed replica of their parents' house, capturing the real-life structure in block ...

A team of engineers and AI specialists at Carnegie Mellon University has developed an AI application that can design stable structures from standard LEGOs using text prompts. In their study ...