Fruit-flavored canned cocktails have long enjoyed popularity in Japan, with the Strong Zero brand as the standard bearer for the high-alcohol, low-cost subsection of the alcopop market. But now we ...

Lemon-flavored alcoholic drinks have quickly filled the market void in Japan created by younger consumers’ diminished thirst for beer. Beverage makers are racing to pitch lemon-based ready-to-drink ...

When The Coca-Cola Co branched into alcohol in 2018, the move made headline news. The chuhai drink, under the brand name Lemon-dou, was designed to tap into the growing demand in the country for ...

After beer, Japan’s favorite canned alcoholic beverage is the chu-hi. Also known as the chu-hai or “sour,” chu-hi are a mixture of shochu, soda water, and fruit flavors, and the most popular variety, ...

The product contains 3% pure lemon juice from Italian Feminerro lemons. The company’s research revealed that the lemon juice and its fragrance trigger off Alpha waves in the human brain, leaving the ...