Lord & Taylor is going against the grain and bringing back its cursive logo. The department store is set to relaunch this year as an online discount luxury retailer after its previous owner, Saadia ...

When you buy through links on our articles, Future and its syndication partners may earn a commission. Credit: Washington College I was initially skeptical when I heard a college had ditched its ...

Cursive logos were all but declared dead in 2024 after even Johnson & Johnson ditched its iconic script logotype, controversially followed by Washington College. Gen Z just can't read joined up ...

Johnson & Johnson is signing off on a new logo. The health care giant said Thursday that it will replace the well-known signature script it has used since 1887 with a modern look that reflects its ...

This video is no longer available. Washington College in Chestertown, Maryland, one of the oldest colleges in the country, is trying to get with the times — first, with a change to its logo. After the ...

With the current trend in typography being a focus on digital and therefore a more simplified, minimalist aesthetic, cursive typefaces have fallen out of favour in recent years. “It’s not in trend ...