As Sportacus, the healthy-eating savior of Lazytown -- the imaginary setting for the eponymous children's series -- Magnus Scheving has mounted a one-man campaign to transform the eating habits of not ...

Many a media exec might dream about being a superhero, but few can claim to be one. Lazytown CEO Magnus Scheving, however, is an exception. By Empty, The Associated Press Many a media exec might dream ...

LazyTown Magnus Scheving, better known as Sportacus, slyly teaches kids that veggies are good and fit is cool HIP HERO If your kids are suddenly getting active and eating their veggies, you may have a ...

Magnus Scheving is the Atlas of children’s television. The creator and star of Nick Jr. ‘s “LazyTown” is a one-man fat-burning, veggie-pushing machine. Scheving plays Sportacus, resident superhero to ...

TODDLERS know Magnus Scheving, the boss of LazyTown Entertainment, as Sportacus. The hero of “LazyTown”, a children's television programme that promotes healthy lifestyles, Sportacus lives in an ...

He created a children’s TV phenomenon, lowered Iceland’s childhood obesity rate, built his own house and became a European champion sportsman for a bet. He created a children’s TV phenomenon, lowered ...

There’s something that Magnus Scheving wants kids to do after they watch his new show, “LazyTown,” on Nick Jr. He wants them to get up and go. And keep going. “Kids are the same wherever you go,” ...

Icelandic Olympic gymnast Magnus Sheving isn’t content with keeping himself and his family healthy. The creator of children’s TV show LazyTown and favourite character Sportacus has worked with major ...

MAGNUS Scheving, the creator of Nick Jr.’s new hit series, “LazyTown,” doesn’t take his success lying down. In fact, the two-time European aerobics champ, a native of Iceland, has energy to spare – ...