The marketing research process requires an outlined, methodical gathering of market data to aid in business and managerial decision making. Additionally, market research helps business owners and ...

Market research is shifting to real-time, AI-native workflows. Here are seven trends that will redefine insights in 2026 and ...

Forbes contributors publish independent expert analyses and insights. Career in marketing consulting, supercharging big brands and startups. The shift to digital has led companies to rely more on ...

The business research process entails learning everything possible about a company's customers, competitors and the industry. The major objectives of the process are determining what products or ...

Utilizing market research to inform decision-making begins with clearly identifying the objective: What specific goal am I looking to achieve? The scope and nature of the decision to be made will ...

In the dynamic world of marketing, the fusion of design and strategy is fundamental to successful branding and communication. Design is more than just an art—it's a powerful tool that, when wielded ...

When it comes to modern marketing, consumer research provides marketers with the insights needed to keep up with the ever-evolving preferences and behaviors of their audience. Consumer research ...

Students are required to complete a total of 30 credits to complete the MS in Marketing Analytics and Insights degree. View the suggested course sequence for a 1-year full-time student. The purpose of ...