American consumers are making their voices heard: They don’t want artificial sweeteners, colors or preservatives, nor do they want genetically modified ingredients and highly processed products. They ...

How consumers define ‘clean label’ is expanding beyond ‘simple, easy-to-understand ingredients’ to include questions about the safety of some long-used ingredients and processing techniques as well as ...

As clean label becomes more of a mainstream feature in some countries and segments, the expectations of consumers continue to evolve. In this ever-changing landscape, manufacturers need to innovate to ...