Entrepreneurs spend hours planning and developing key messaging strategies to broaden the reach of their business. Instead, start with an “inner circle” core of family, friends, colleagues, and most ...

How you use messaging really depends on what you as a brand want to achieve, and how you want to achieve it. It can start with the consumer seeing the brand, be it a social offer, promotion, or just a ...

Great messaging: You know it when you see it. It’s compelling, has a point of view and is inextricably linked with a specific brand, product or service. Your company’s messaging should convey your ...

Nonprofits need to maintain long-term goals while battling short-term emergencies. This communications survival guide can help.

Kathleen Bowden is the CEO of CXO Communication, a brand strategy and communication firm that partners with C-suite leaders. Your executive team has been working for months on a strategy to transform ...

B2B is famous for sticking doggedly to established marketing messages hewn from the rock of intransigence in the land that time forgot. But that’s no longer an acceptable position. And it’s no longer ...