If the metaverse materializes into a globally adopted reality, creator marketing will likely play a major role in brand success. A new study from creator marketing agency Billion Dollar Boy attempts ...

We speak with Mathieu Nouzareth, the US CEO of The Sandbox, on how generative artificial intelligence AI, a type of AI technology that can produce various types of content like text can help shape ...

Co-experience platform developer Roblox (RBLX) is arguably one of the best metaverse plays on the public markets today. Its stock has been crushed, surrendering all of the 2021 gains and then some.

Marketers’ excitement over the metaverse has been, in large part, a demographic-driven story. Gen Z and Gen Alpha have flocked to multiplayer online games including Fortnite, Minecraft and Roblox for ...

The term "metaverse" was coined by author Neal Stephenson in 1992, painting with astounding accuracy a picture about technology that would eventually leave the fictional realm. Little did he know his ...

More than a third of consumers, 38%, that already participate in the metaverse are willing to integrate restaurant purchases into the mix and 20% of restaurant patrons are familiar with the metaverse.

(ticker: META) in October 2021, many investors began to realize just how transformative the metaverse could be. The metaverse ...