Every marketing strategy has a primary goal, whether that goal is to generate new leads, grow an email list, increase sales, or something else. However, prospects rarely go straight from learning ...

The ultimate conversion (be it a sale or a lead generated) should be the metric that Web site owners focus on, but Avinash Kaushik notes that forgetting about smaller, non-sales conversions is sort of ...

Google AdWords recently announced plans to update its conversion tracking reporting structure to help advertisers better track and segment their campaign data. On the surface, the changes seem far ...

A business’ success relies on maintaining enough revenue generated through sales to keep operations afloat. Such a weight leans heavily on the necessity of customer interactions and engagement, which ...

The fevered pace of the local housing market has driven the conversion of numerous rental units into condominiums. In downtown Minneapolis, the 416-unit River West building is the largest condo ...