Real-time, location-based marketing provider xAd recently released the results of a survey it conducted to understand the global state of location-based mobile advertising, which found that nearly 80 ...

The unreliability of third-party ad targeting signals spells opportunity for publishers offering their own first-party targeting tech. Hearst has dramatically improved ad targeting across its ...

Opinions expressed by Entrepreneur contributors are their own. The advertising landscape is experiencing a seismic shift. As the industry moves away from third-party cookies and privacy regulations ...

Traditional text-based ad targeting will always have its place. But in an ad marketplace run by AI agents, it may need to be replaced as the primary method of aiming ads. Imagine, instead of having to ...