Let's talk about campaign data. We know waste is significant in the current paid media ecosystem—wasted dollars account for up to 74% of total media spend, a study conducted by ISBA and PwC estimated.

Public trust in the media has hit an all-time low. Common explanations for this crisis of credibility include bias, polarization, and fake news, but these causes are themselves effects of the tectonic ...

It’s no secret that social media has become a very important part of our lives. It’s not just about connecting with friends and family — it’s also home to brands and creators building communities. The ...