Brainstorm until you find a meaningful and memorable business name. Finding the right name for your startup can have a significant impact on your success. The wrong name can do worse than fail to ...

A business name not only represents the company's mission and values but also plays a significant role in how it is perceived by its target audience. Recognizing the challenges that entrepreneurs and ...

Christine is a non-practicing attorney, freelance writer, and author. She has written legal and marketing content and communications for a wide range of law firms for more than 15 years. She has also ...

1. Be Thorough with Your Trademark Search If your name is Fields and you want to sell cookies, a basic internet search will tell you that you’ll need a name other than Mrs. Fields. In fact, using ...

Opinions expressed by Entrepreneur contributors are their own. An astounding 81% of consumers say they need to trust a brand before they’ll consider becoming a customer. That starts with a brand name ...

Lieba Golden-Koulendros got into the naming business by accident. “I met up with an old friend who happened to be working at a branding firm where they had just developed the name Viagra,” said Golden ...