CINCINNATI--(BUSINESS WIRE)--Old Spice is pulling back the curtain on its new Smelf-Confidence campaign with two musical theater-inspired ad spots. The campaign continues to tell the story of how Old ...

Add Yahoo as a preferred source to see more of our stories on Google. “Cross” star Isaiah Mustafa said Aldis Hodge completely improvised a nod to Mustafa’s longtime career with male grooming brand Old ...

The campaign is inspired by some of the finest fragrances available to guys, reinforced through the brand’s 80+ year trusted performance and most advanced scent technologies CINCINNATI--(BUSINESS WIRE ...

Like it or not, perspiration is a natural and vital function of the human body. Sweat regulates body temperature through evaporative cooling and also eliminates toxins through skin pores. However, one ...

Another day, another beauty lawsuit. Following a string of major brands coming under fire for adverse side effects—including Wen by Chaz Dean (claims of hair loss), EOS Lip Balm (claims of serious ...

Reinvention is the action which something is changed; so much so that it many times appears entirely new. There are innumerable ways to transform a business that impacts the bigger picture.

More than a dozen Old Spice and Secret deodorants are being recalled by Procter & Gamble Co. after a cancer-causing agent was found in the products. The company earlier this week “voluntarily” ...