Oracle hosted a “launch event” Wednesday to introduce its Marketing Cloud, though the fact that Oracle has a suite is about as newsworthy as the world’s roundness. The enterprise software giant has ...

As explored earlier in this series, Oracle (ORCL) acquired Datalogix with the goal of strengthening its presence in the digital marketing space. Oracle's dominance in the database market enables it to ...

The first Forrester Wave on lead-to-revenue management (L2RM) automation solutions released Tuesday singled out Oracle’s Eloqua and the still independent Marketo as marketplace leaders catering to ...

Oracle Eloqua Customers Now Have Access to Global ABM Media Activation and Analytics That Empower Them to Convert Their Best Accounts Faster NEW YORK, August 13, 2019 (Newswire.com) - Madison Logic, ...

The temptation for clichés when writing this blog is hard to avoid – I’m sure I’ve written at least a couple of posts over the past few years with titles like ‘Marketing automation achieves critical ...

Oracle said Monday that it will acquire BlueKai, which has a data management platform used by marketers in a deal that’s strategic for the software giant. Terms of the deal weren’t disclosed, but ...

The cloud trend in technology started fifteen years ago where the early players were moving fast to the cloud and even just four years ago analysts were critical of Oracle that they were late to the ...

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Oracle plans to release campaign orchestration middleware, named Fusion Marketing, early next year. The application will tap the company's customer data platform to inform marketing campaign segments ...

With so many variables at play when selecting automation tools, how do you know which ones to prioritize? Here are some key statistics and insights. Marketing automation software industry is ...

SAN FRANCISCO--(BUSINESS WIRE)--Certain, the leader in enterprise event automation, today added to its solutions suite, Certain Oracle® Eloqua Edition with EventStream™, the first event automation ...