The first recorded instance of the term “marketing” dates to the 1560s. In the 460 years since then, marketing has taken many forms, with traveling salesmanship and mail-order catalogs giving way to ...

Cast your mind back 20 or even 25 years and think about how public relations (PR) teams were connecting with journalists. Those old enough to remember may have fond memories of Rolodex files stacked ...

Nothing in marketing ever truly dies. It evolves, contracts, expands into new forms, and makes room for whatever arrives next ...

Founding Partners: Geoffrey Thompson, Elizabeth Bracken-Thompson, and Dean Bender Thompson & Bender is the unrivaled leader in delivering strategic PR, advertising, social media, event marketing, ...

Let's start with the fact that PR and marketing are not the same, although many people think they are. If we go back a few years, there was a clear demarcation between public relations and marketing.

Leverage public relations to enhance your business's visibility, credibility, and competitive edge. Discover strategies for effective PR in your marketing plan.

Creating high-quality content can open up an entire new avenue for media coverage, putting subject-matter experts and company developments in as many targeted publications as possible—without breaking ...

Opinions expressed by Entrepreneur contributors are their own. Marketing and public relations generally aim for the same goals, such as business development, increased sales and employee recruitment.

Four advertising and public relations majors represented RIT in its debut at the annual American Advertising Federation (AAF) National Student Advertising District 2 Competition held April 20 in New ...

The first recorded instance of the term “marketing” dates to the 1560s. In the 460 years since then, marketing has taken many forms, with traveling salesmanship and mail-order catalogs giving way to ...