Gü's dessert packaging has undergone a redesign, spearheaded by strategy and branding agency Derek&Eric, to improve consumer ...

You may make one of the tastiest foods available at the grocery store, but if your packaging does not attract consumers it's not helping your marketing efforts. While some businesses only see ...

For decades, marketers of consumer goods designed highly adorned packages, deploying bold colors, snazzy text, cartoons, and illustrations to seize the attention of shoppers. Conventional wisdom held ...

From August 2026, the European Union will begin enforcing a single set of packaging rules across all member states as the ...

Smaller is better when it comes to sterile device package design. The EtO package design is generally either a Tyvek lidded thermoform tray, a Tyvek-poly film pouch, or, for moisture- and ...

Exploring traditional masculine and feminine packaging in perfume design. Highlighting brands that embrace distinct form ...

Maybe you can’t judge a book by its cover—but what about consumer goods? “The Package Design Book 4” (Taschen, $59.99) showcases over 400 winning products from the past two years of the Pentawards, an ...