Ride-hailing service Lyft, the underdog rival to Uber, is getting rid of its iconic pink mustache logo and replacing it with something more useful -- beacons. The light-up beacons, which Lyft calls ...

Cars with pink mustaches (or car-staches) are the emblem of Lyft – a Ride-Share service that, like Sidecar and Uber, uses smart phone apps to link ordinary people driving cars with people needing ...

The pink mustache is out. Lyft, a company that allows customers to use a smartphone app to book and pay for rides in a private car, is pulling the pink furry mustache that drivers display on the front ...

To continue reading this content, please enable JavaScript in your browser settings and refresh this page. Lyft President and CEO John Zimmer discusses the history of ...

Ben Wallace picks me up downtown. I have to look for him for a couple seconds, because the giant pink mustache that identified him and every other Lyft driver for the first several months of the ...