Google knows more about us than weâ d like to admit. From our YouTube binges to the apps we obsess over, it's all tracked to serve up ads that supposedly match our tastes. But if youâ re anything like ...

In a new, comprehensive nearly 200-page report, analysts at New Street Research outline how AI is influencing almost every facet of the ad industry -- from creative to ideation to media and marketing ...

Google has been spotted testing a new Play Store ad slot ahead of its I/O developer conference in May. If rolled out publicly, the change could significantly expand the company’s Play Store search ads ...

Google has just issued new policy updates for Play Store developers, and the new rules take aim directly at misinformation, impersonation, and annoying game ads… among other things. Google Play’s ...

In-play ads, the use of advertisements diegetically within a game, are going to become increasing important in mobile gaming. At least that's what Dodreams CEO Erik Pöntiskoski tells us, as we discuss ...