New Atlas

Lego's next-gen bricks make your creations interactive

Lego's construction sets have been a fantastic choice for analog play for several decades now. These interlocking building blocks are set to get way more interesting with the inventive toy company's ...

Lego blocks to get a digital leg-up: Sets to have 'smart bricks' with inbuilt chip

Lego Smart Play will add an array of sensors capable of detecting nearby building blocks, lighting up and playing music. Announced at the Consumer Electronics Show (CES) in Las Vegas, the new offering ...

Lego responds to criticism of Smart Bricks: Staying true to our core promise

According to critics, electronic Lego bricks could undermine children's fantasies. While Lego doesn't want to go fully ...