Hewlett-Packard (HP) Labs has unveiled a research project that could help people select colors when shopping for products. The technology uses color-correcting and computer-vision algorithms that ...

Finding the perfect shade can be difficult in today’s world of endless color choices. Fortunately, we have color-matching apps. These innovative tools help users to identify, match, and experiment ...

Sephora has rolled out the new Cheek Try On service that lets mobile app users virtually sample over 1,000 shades of blush, bronzer, contour and highlighter, according to a press release by the ...

Most people like to play it safe when combining colors for an article of clothing or outfit, a new study suggests. When consumers were asked to choose colors for seven different parts of an athletic ...

Major paint manufacturers commonly offer online tools and smart phone apps that let you take a photo of a color you like and match it to the paint maker's selection. At this week's International ...