Netflix has announced that it is expanding its global programmatic ad offerings by partnering with Yahoo DSP. This will enable brands to buy Netflix advertising through Yahoo programmatically. The ...

We recently compiled a list of the Top 10 AI Stocks News: Latest Analyst Ratings And Upgrades. In this article, we are going to take a look at where Viant Technology Inc. (NASDAQ:DSP) stands against ...

IRVINE, Calif.--(BUSINESS WIRE)--Viant Technology Inc. (NASDAQ: DSP) has launched ViantAI, an advanced AI-powered platform set to reshape how programmatic advertising is planned, purchased and ...

Programmatic advertising has become one of the key tools of digital marketing, allowing to automate the process of buying ad impressions and precisely target ads to the desired audience. With its help ...

Netflix added Yahoo to its list of partners for programmatic ad sales, the streaming giant’s latest effort to spark interest in its ad-supported subscription tier. “This will enable clients to buy ...

Spotify competes directly with Amazon Music for subscribers and ad dollars — but now Spotify is teaming up with a different division of the ecommerce giant in an effort to amp up programmatic ...

Amazon and Netflix are two of the major competitors in Hollywood's streaming wars, but in at least one instance, they're ready to team up. Amazon will give advertisers the chance to buy up ...

LG Ad Solutions, a global leader in connected TV and cross-screen advertising, today announced a new integration with Amazon Publisher Services (APS) that enables marketers to access expanded ...

DIRECTV Advertising today announced at CES that it will be bringing more premium CTV video options to the digital out-of-home (DOOH) marketplace with the programmatic enablement of inventory from ...

When it comes to adoption of new programmatic standards, DSPs tend to be the trendsetters. So here’s some good news for the IAB Tech Lab’s long-underutilized Data Transparency standard. Yahoo DSP ...