Programmatic advertising is an effective tool for managing advertising campaigns and interacting with the target audience for business. More and more companies from various niches are choosing ...
EscalaX, a global programmatic advertising company, begins its third year with sustained market growth, an expanded product ...
LOS ANGELES, CA, UNITED STATES, August 19, 2025 /EINPresswire.com/ -- The programmatic Connected TV (CTV) advertising industry continues to grapple with a core ...
Comscore has launched a tool for improving programmatic advertising quality. The new solution, Comscore Certified Deal IDs, is integrated with Magnite’s supply-side platform. It leverages Comscore's ...
Programmatic advertising has become one of the key tools of digital marketing, allowing to automate the process of buying ad impressions and precisely target ads to the desired audience. With its help ...
Programmatic media buyers care about serving the needs of their advertiser clients. But there’s no reason they can’t also help publishers – especially diverse publishers – at the same time. Consider ...
Is the open internet in trouble? Open programmatic ad spend has only grown 3% since 2021, according to equity research firm Wolfe Research. Walled gardens have grown 10% in the same time frame. This ...
Nexxen has announced an expansion of its partnership with Tubi, Fox Corporation’s ad-supported streaming service, to support Tubi in the U.K. using its Nexxen SSP platform, enhancing programmatic ...
HOUSTON, Nov. 12, 2024 /PRNewswire/ -- Colossus Media LLC ("Colossus SSP"), a subsidiary of the only Black-owned publicly traded advertising technology company, Direct Digital Holdings, Inc. (NASDAQ: ...
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