Today (15th January, 2026), VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform, announced a ...

EXTE has become the first partner in Europe to integrate The Trade Desk’s Price Discovery and Provisioning (PDP) API, a ...

Digital Out-of-home (DOOH) supply-side platform VIOOH has inked a strategic partnership with Atmosphere TV, a streaming TV ...

Deals are a cornerstone of programmatic advertising, especially in curation and streaming environments, where they serve as a primary monetization strategy. However, the manual nature of current deal ...

NEW YORK—In an important update to the workings of deal-based programmatic advertising, IAB Tech Lab has released version 1.0 of its Deals API for public comment. The spec is important because it ...

NEW YORK, Dec. 4, 2025 /PRNewswire/ -- IAB Tech Lab, the global digital advertising technical standards-setting body, announced today the release of version 1.0 of a Deals API for public comment. This ...