Advertisers got a break on the cost of running programmatic out of home (OOH) ads during the first half of 2024, compared with the second half of 2023. The Place Exchange Programmatic OOH Trends ...

CHICAGO & SAN FRANCISCO--(BUSINESS WIRE)--Freeosk announces integration with Place Exchange, the leading supply platform for programmatic out-of-home (OOH) media, to offer advertisers access to ...

Hong Kong marketers are expected to increase their investment in programmatic out-of-home in the next 18 months as they seek to maximize their investment in the channel for their brand-led and ...

As digital attribution gets murkier, more fragmented, and increasingly filtered through AI-driven proxies, OOH’s grounded ...

BSA's Toni Ibrahim shares how brands are blending static and digital OOH while keeping sustainability and creativity front of ...

DirecTV Advertising has announced the programmatic availability of its DirecTV Remote inventory, allowing digital buyers ...

DIRECTV Advertising today announced at CES that it will be bringing more premium CTV video options to the digital out-of-home (DOOH) marketplace with the programmatic enablement of inventory from ...

About Vistar Vistar Media is the home of out-of-home (OOH). We provide brands, marketers and media owners with the world's first truly intelligent platform for buying and selling OOH media—from ...

At CES 2026, DirecTV Advertising introduced the programmatic enablement of inventory from DirecTV Remote, a move it says ...

Transaction creates the most robust OOH advertising solution, opening up new revenue opportunities for OOH media owners and more global inventory for buyers The global ad market is projected to reach ...

The out-of-home channel has a reputation for being behind the digital times. That reputation often means advertisers treat OOH as a separate channel that’s the domain of specialists, rather than as ...