The coffee giant is introducing a three-tier loyalty system plus new incentives, in-app challenges, and bonus points for frequent visitors.

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Southwest Airlines once prided itself on its "transfarency" philosophy — low fares and no change fees, hidden fees or unexpected bag fees. Therefore, it was no surprise that some TPG staffers regarded ...

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McDonald’s will soon reward its best customers with — what else? — more McDonald’s. McDonald’s is launching its MyMcDonald’s Rewards loyalty program on July 8, allowing customers to earn points with ...

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Competitor airlines have long rewarded their most loyal customers with one-off upgrade certificates into lie-flat seats. And ...