Programmatic advertising tends to be associated with the advertisements we see on our smartphones, laptops and smart TVs. However, this technology also allows marketers to reach their audiences via ...

Programmatic DOOH is now available across the entirety of New York’s mass-transit system. OUTFRONT and the Metropolitan Transit Authority (MTA) announced Tuesday that 3,800 digital out-of-home (DOOH) ...

Screen and TV media for the first time have tied with billboard media as the largest asset category with both claiming 29% of spend in the second half of 2024. This reflects the growing weight of ...

Mark Halliday, Director of Programmatic, JCDecaux UK, joins us to discuss how programmatic digital out of home is helping digital marketers to solve effectiveness challenges in omnichannel campaigns.

Digital out-of-home (DOOH) and programmatic advertising should go hand in hand. After all, DOOH campaigns are essentially digital banner ads placed in real-world environments rather than online. And ...

Today, (September 17th, 2024) VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform, released its annual research into the programmatic DOOH (prDOOH) market. The findings ...

The event – brought to life through two keynote presentations, three in-depth panel discussions and a meaningful time of networking – offered actionable insights on leveraging human-led creativity, ...

Digital out-of-home (DOOH) advertising is undergoing significant transformation across the APAC region, with spending expected to grow over 18% each year until 2026. The growth is driven by a ...

StackAdapt (www.stackadapt.com), the leading advertising and marketing technology company, today announced a major enhancement to its digital out-of-home (DOOH) solution. The advancement introduces a ...

Adform, the most powerful and safe media buying platform built for game changers, has unveiled results from two programmatic Digital-Out-Of-Home (DOOH) campaigns. The activations were powered by the ...