Google Ads scripts have long been a powerful way to automate account management, improve efficiency, and reduce manual work. Whether it’s managing search terms, optimizing bids, or generating reports, ...

As PPC account managers, we’ve always had to do a lot of reporting to keep our stakeholders informed. Now with the continued rise in automation, reporting has taken on new importance as one of the key ...

Here's a script that you can copy-and-paste into your Bing Ads MCC account to keep managed accounts under a maximum monthly budget. Last month, Bing Ads introduced their answer to Google Ads Scripts.

I’ve twice addressed my fondness for Google Ads scripts for automating everyday tasks. Scripts are code snippets that work behind the scenes for functions such as: Identifying URL errors, Finding ...

Google announced updates and improvements to the Google Ads Scripts last week. Google wrote it is "rolling out a new scripts experience featuring improved performance, support for campaign bid ...

Google Ads scripts automate routine tasks. Last fall, I shared three such scripts that are helpful to me. Link Checker scans all account URLs and sends alerts for errors, such as 404 page-not-found or ...

Google announced that Google Ads scripts now support Performance Max campaigns. Google said, "this treated as a brand new campaign type in scripts, similar to how video or shopping campaigns already ...