Amber Turley has been with Sephora for more than nine years, working in various functional roles. Although her Wall Street background gave her a clear advantage in finance, her time working under Mary ...

Levi Strauss, Nike, T.J. Maxx, Walmart, Dollar Tree, TikTok, Costco, Sephora, Zappos and Amazon led in their respective categories in an index measuring loyalty and customer engagement. According to ...

Get honest, in-depth coverage of media, marketing and TV, delivered to your inbox daily. Sign up for the Digiday Daily Newsletter here. At Sephora, employees are equipped with a handheld device that, ...

Customer loyalty experts know that the best-run programs do far more than simply boost sales by rewarding members with points and perks. The Sephora Beauty Insider program, which now has more than 25 ...

Today’s customers expect brands to recognize their preferences while offering a personal connection that feels genuine and tailored to their needs. A handful of companies have found a formula that ...

Loyalty programs encourage shoppers to return to retailers by offering incentives like special discounts, sales, or free ...

We've got the scoop on this month's best Sephora beauty deals and promo codes (Sephora) Sephora’s free loyalty programme, MySephora, rewards you every time you shop, leave reviews or book in-store ...

Reward programs, including birthday freebies and discounts, have long been a way for brands to build loyalty and incentivize spending. But now some companies are becoming a bit more stingy — and ...