The iconic Smarties Candy Company is celebrating its 70 birthday with a brand re-fresh just in time for its busiest holiday — Halloween. But the candy from the third generation-run confectionery is ...

For over 70 years, the Smarties Candy Company has been manufacturing its signature rolls of that classic, multicolored treat out of a factory in Union, New Jersey. Twenty four hours a day, five days a ...

For the Smarties candy factory in Union Township, New Jersey, Easter is big. Valentine’s Day, too, means a load of orders. But nothing compares with Halloween. “Oh, it’s by far the most important ...

Smarties Candy isn't looking to sell the company anytime soon but it might be open to acquiring others, Co-president Liz Dee told CNBC on Friday. Smarties Candy isn't looking to sell the company ...

For Smarties, those little rolled candies that someone dropped into your trick-or-treat bag every single Halloween, that particular holiday is big, big business. The company starts taking orders for ...

Most confectionery companies stock multiple brands in their portfolios to diversify and boost sales. Smarties, known for its namesake candy, has found atypical success for its 75 years in business by ...

UNION, N.J. — When people ask Liz, Jessica and Sarah Dee what they do for a living, they often pull candy out of their pockets and say, “We make these.” The trio run Smarties, one of America’s iconic ...

Smarties, founded by Edward Dee in 1949, just celebrated its 75th anniversary. Halloween drives more than 25% of the company’s annual sales. Dee reveals how she leads the family-owned business to ...

Ghosts and goblins don’t scare the leaders of the Smarties Candy Co. In fact, the trio of execs who run the family-owned business embrace all things Halloween—a holiday they spend at least nine months ...

Liz Dee, Sarah Dee and Jessica Dee Sawyer are the co-presidents of Smarties Candy Company. “At the end of the day, the proof is in the numbers,” explains Liz Dee. “The numbers speak for themselves so ...