Snap, parent of Snapchat, has acquired spatial augmented reality company Illumix in a bid to boost its AR efforts. The ...

Snapchat is enhancing its focus on cultural moments, festivals, and major sporting events. The platform aims to connect ...

Deal brings spatial mapping technology and talent to Snapchat parent as competition in wearable tech intensifies.

Neha Jolly Sawhney, Head of Ad Revenue, and Yagnesh Ravi, Lead Ad Solutions at Snap Inc., discuss Snapchat’s growing adoption ...

After generating better than anticipated revenue growth in Q1 2024 – reaching nearly $1.2 billion for the quarter, indicative of 21% year-over-year growth – Snap has revamped its investment in ...

Snapchat has been experimenting with generative AI-powered augmented reality lenses in its app for the last couple years. Now, the company is allowing users to make their own with a new standalone app ...

Snap Inc (NYSE:SNAP) announced the roll-out of new augmented reality experiences on Tuesday. What Happened: According to Reuters, the new features allow Snapchat users to generate more realistic ...

Add Yahoo as a preferred source to see more of our stories on Google. Snapchat’s Snap Partner Summit revealed Wednesday that they will be teaming up with Live Nation for a multi-year plan to bring ...

Snapchat is today rolling out a new 'shoppable' augmented reality (AR) Lens feature for advertisers around the world. Shoppable AR Lenses serve as an extension of sorts to Snapchat's existing ...

Thanks to a collaboration with Snapchat, Drake is taking his It’s All A Blur tour to the next level with augmented reality (AR) technology. Using Snapchat’s Camera Kit, Drake is allowing fans to ...

Snapchat’s Snap Partner Summit revealed Wednesday that they will be teaming up with Live Nation for a multi-year plan to bring custom augmented-reality experiences to over a dozen of the world’s ...