In 2023, SSM Health assembled a social media influencer team to recruit while telling the story of SSM Health and to communicate better with their workforce. The nurse influencers were chosen ...

It’s commonly understood that a successful e-commerce strategy requires a paralleled social media strategy. Today’s consumers look to social media for detailed product information, proof of value and ...

There are hundreds of consultants out there who will take your money for guidance in this area, but I recommend that you start with some free resources on the internet, or one of the many recent books ...

Opinions expressed by Entrepreneur contributors are their own. The media landscape in 2025 will revolve around automation and personalization, requiring a unified approach to earned, owned and paid ...

In 2025, businesses face increasing competition, making a robust social media strategy more critical than ever. The key to standing out lies in adapting to the rapid evolution of digital platforms.

Social media audiences are more skeptical than ever, forcing marketers to rethink AI use, influencer strategy, and how ...

Social media integration may be the wave of the future, but it looks like that's where it'll reside for the time being--in the future. Social media is a hot topic all the way around, and we've seen a ...

CHICAGO, Aug. 20, 2025 (GLOBE NEWSWIRE) -- New research from Sprout Social (NASDAQ: SPT), an industry-leading provider of cloud-based social media management software, reveals that marketing leaders ...

Grocers typically use social media to show off what they bring to shoppers’ tables, from seasonal products to fresh meals. At the end of the day, though, most grocers’ social media pages end up ...

“Social is the greatest transformational force in marketing" is the kind of thing many of us were saying back in 2012. But more than a decade, and hundreds of millions of brand social media posts ...