Subliminal advertising -- placing fleeting or hidden images in commercial content in the hopes that viewers will process them unconsciously -- doesn't work. Recent research suggests that consumers do ...

MOSCOW -- Deep within a Russian television advertisement for a local beer, Klinskoye, lurked a split-second message for another thirst-quencher: Pepsi. An image of Palmolive Fruit Essentials soap was ...

Distaste for subliminal advertising began in 1957, after James Vicary and Frances Thayer published a study in which they claimed that subliminally presenting the words “Eat popcorn” and “Drink ...

Subliminal means operating below conscious awareness. This hidden influence affects thoughts and behaviour without direct recognition. It bypasses deliberate awareness, shaping responses indirectly.

The idea of subliminal advertising for the most part joined the garbage heap upon which are piled fears about satanic messages being played backwards in Led Zeppelin songs, and sightings of the Virgin ...