When the propensity of many Americans to search for easy answers to complex problems is combined with their grave ignorance of most things even remotely scientific, problems arise. The fad diet ...

Counting books caused Julie Stover to stay awake at night. And she discovered, to her dismay, that counting sheep couldn`t make her sleep. So to cure the insomnia she developed while taking inventory ...

Visiting my aunt and uncle who live in the Lehigh Valley, I caught your “Subliminal tapes: Selling to self, or just a spiel?” in The Morning Call of Jan. 23. First, you must have a deep desire to ...

Rob Gregory wanted to do better at his job selling used factory-ventilation systems in Kansas City. So three years ago he bought a "subliminal" audiotape called "Unconditional Love." All Gregory heard ...

Listening to a tape that purports to contain subliminal messages may make you feel better. But if it does, it`s because you think it will. A series of scientifically conducted studies of ...

Junior Stephanie Koob quietly takes in the classroom lecture from her social studies teacher.But behind her chair, disguised beneath crashing ocean waves, a relentless agent slowly invades her ...

Our unconscious is a lot smarter than we think. And that's why, if we approach it right, subliminal messages work, claims Joel Weinberger, Ph.D. Not the run-of-the-mill audio self-help tapes, says the ...

Q How would you like to be married to a guy who falls asleep each evening listening to subliminal tapes? He started this habit in an effort to lose weight and stop smoking. That seemed to have helped.

Nearly fifty years ago an American writer called Packard argued that by using subliminal cues, advertisers and marketeers persuaded people to buy against their will. The theory is that people can be ...

Everyone wants to have higher self-esteem and an endless array of books, articles, programs, and products promise to deliver it to us. We typically invest significant amounts of effort, time and money ...