Target is banking on QR codes to help boost sales this holiday season through a new initiative that allows consumers to buy select toys by scanning codes with their smartphones. Starting Oct. 14, the ...

MINNEAPOLIS — Target will roll out QR codes in stores in time for the holiday shopping season. Beginning Oct. 14, each of the chain's top 20 toys will have a QR code that shoppers can scan with their ...

Smart phone technology has given way to a new channel through which to communicate with shoppers and enable commerce. The fascination around mobile for retail started with mobile marketing and the ...