Utilizing market research to inform decision-making begins with clearly identifying the objective: What specific goal am I looking to achieve? The scope and nature of the decision to be made will ...

The ways in which humans can be triggered into making irrational decisions are many and varied. Investors make higher bids for stocks when the sun is shining. If you add paper packaging to a product ...

Agentic commerce is reshaping how consumers shop online but trust concerns are slowing full autonomy. Artificial intelligence is reshaping online shopping, marking the early stages of agentic commerce ...

Why more consumers prefer AI-enhanced shopping - and still expect the human touch ...

The following article is authored by Dee Waddell, Global Head of Consumer, Travel & Transportation Industries, IBM Consulting (IBM). ARMONK, N.Y., Jan. 7, 2026 /PRNewswire/ -- Generative AI is ...