Threads is growing fast, but creators still need better tools to thrive — so Meta is rolling out improved analytics by enhancing Insights to help them understand what’s working and why. "We want ...

Meta’s text-based social media platform Threads has outpaced its main competitor, X, which was previously known as Twitter.

Threads is introducing enhanced metrics to help users better understand how their posts are performing and where their content is getting discovered, the company announced on Tuesday. Users can now ...