Procter & Gamble has agreed to revise packaging of its Crest toothpaste brand under an agreement with Texas Attorney General ...

Procter & Gamble has begun rolling out new packaging and marketing for Crest children's toothpaste under an agreement with ...

Procter & Gamble’s Crest has enlisted seven-year-old social media influencer Brody Hudson Schaffer as the official “Kid Correspondent” for its new Crest Kids Color Changing Toothpaste. Specifically ...

More than 60 years after disrupting the oral care category with the first-ever fluoride toothpaste, Crest is once again reinventing the way we think about brushing with an innovation the whole family ...

(Reuters) -Procter & Gamble and Colgate-Palmolive are among the defendants in six new lawsuits targeting the sale of toothpaste and mouth rinse for young children because the products contain fluoride ...

St. Petersburg, Florida -- Microbeads might make toothpaste look more attractive, but they are causing some dental issues for consumers, and now they are being removed from Crest products. Microbeads ...