With the launch of iOS 14.5, apps are no longer allowed to access the IDFA or tracking advertiser on your iPhone, iPad, or Apple TV without your express permission, keeping your app data more private.

Apple is doing good on its promise, and it may have been later compared to its earnings report earlier this year, but this new App Store Transparency Report sums up what happened in 2022. The company ...

An App Tracking Transparency antitrust investigation is underway, on the basis that Apple requires third-party apps to ask permission for tracking, but the company does not do so for its own apps. The ...

App Tracking Transparency has not eliminated tracking. What it has done is reduce its reach, increase its cost, and give ...

Following legal disputes in Europe, Apple has now threatened to pull out its App Tracking Transparency feature from the region, as it's facing legal battles in Germany, Italy, and other countries, ...

This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated. As a devastating wildfire burned through a ...

With Apple’s App Tracking Transparency having been available for several months now, advertisers have begun shifting their spending patterns. A new report indicates that the prices for mobile ads ...