There’s no getting around it: Intent data is complex. Intent data is complex. I’ve been a product marketer in the B2B sales and marketing technology space for more than a decade, the last five of ...

When business owners talk about analytics, they often are referring to web analytics. They talk about setting up tools such as Google Analytics or Adobe's SiteCatalyst to track page views, test ...

The demand for live tracking of goods continues to grow. Businesses need accountability for items shipped, and want the automation gained from live tracking. Customers want to know where their goods ...

Apple's new privacy mechanisms in its App Tracking Transparency feature will allow users to opt out of other types of tracking beyond the company's IDFA tag. The App Tracking Transparency (ATT) ...