Augmented and virtual reality technologies—and their offshoot, mixed reality—have been enjoying renewed buzz recently. Products such as Apple’s Vision Pro are creating excitement about the future of ...

BOULDER, Colo. & SAN JOSE, Calif.--(BUSINESS WIRE)--Rain Technology, creator of the world’s most advanced directional display technologies, today announced plans to present new developments to ...

Healthcare, often characterized as lagging behind in its use of data technology, has established itself as an early adopter of augmented reality and virtual reality (AR/VR). Building on technologies ...

In 2024, what was once called the metaverse will now be searching for function. Bigger players like Apple, Samsung and Google could make that happen faster. I started with CNET reviewing laptops in ...

Brands are constantly seeking innovative ways to connect with their audiences. Today, virtual reality (VR) and augmented reality (AR) are no longer just futuristic concepts. They are powerful tools ...

I’m standing over a table, looking at a 3D architectural model of a room. Then I hit a button, and suddenly I’m inside the model itself. I can walk around, get a feel for the space, see how the ...

We're in the midst of an evolution with immersive technology. Marketing efforts Meta's Oculus and Apple's Vision Pro emphasize consumer-centric applications such as gaming, but this consumer-centric ...

Advancements in computer technologies have enabled architects to model their designs with precision and detail. Augmented reality technologies have helped the industry leap ahead, giving practitioners ...

Lenovo’s ThinkReality VRX headset and software solution are designed with industrial application developers in mind. How AR/VR/MR is used in industrial applications. Why Lenovo’s total solution makes ...

Android XR is Google's operating system for VR headsets and smart glasses with Gemini AI, developer tools, and support for Android apps.

Why augmented, virtual, and mixed reality (AR/VR/MR/XR) are finally ready for prime time. Remaining challenges to adoption. Where can you use this technology? We’re not yet at the level of Star Trek’s ...