Digital influencers like Imma, Kuki and Nobody Sausage are growing in popularity on social media and shifting the way we interact on our favorite platforms. Hi, Astrid. Welcome to "In the Know-- ...

We're hearing more and more about virtual influencers created with AI. The emergence of AI influencers marks a turning point in the online landscape. These virtual entities are increasingly capturing ...

Though venture capitalists continue to invest in brands backed by human influencers, some brands and retailers are turning to virtual influencers to sway consumers, according to a PitchBook report.

As brands rethink how they connect with audiences in the digital age, AI-generated virtual personalities are moving beyond ...

If you are working in influencer marketing, you must have heard of the new buzzword: AI influencers. AI influencers, also known as virtual influencers, are quickly becoming one of the most ...

TikTok and Alibaba are just two of many tech juggernauts testing virtual influencers, and these AI-generated personalities are bringing immersive commerce experiences to a completely new level. What ...

“Find Your Courage” looks to engage younger consumers around the complexities of identity and the changing meaning of being “real.” Coach launched a campaign, “Find Your Courage,” that pairs virtual ...

Influencer marketing has evolved far beyond chasing likes and follows. As consumers demand more authenticity, personalization and value from the brands they engage with, new trends are reshaping how ...

Digital influencers are growing in popularity on social media, shifting the way we interact on our favorite platforms. In this episode of ITK: Behind the Screens, our host, Niamh Adkins (@niamhadkins) ...

Is that livestream you’re watching being hosted by an actual person? The answer to that question may be less clear in the future as virtual influencers become more prevalent and hard to detect. In ...