In India, toothpaste is a 100% penetrated category. As a market leader with more than 45% market share, it falls upon Colgate to grow the category and premiumization is an important lever in doing so.

Colgate-Palmolive (India) has launched 'Smile Out Loud' campaign for its new toothpaste—Colgate Visible White O2. The campaign showcases the inspiring stories of real women, and the role Visible White ...

Teeth whitening has been the fastest-growing segment of the toothpaste market in the Asia-Pacific region over the last couple of years, contributing up to 40% to the overall category value in some ...