When people read copy on a computer screen, especially if they are browsing the web, they tend to skim rather than read more carefully, line for line and word for word, as they might if reading a ...

Having excellent content isn’t of much use if users can't locate it by searching. While there are no guarantees when it comes to SEO, implementing the following best practices may result in better ...

Good writing can make or break a website. More than ever, writing influences the digital presence of brands, from SEO to user experience. Writing for digital experiences today begins with an ...

The first thing to know about writing for the web is that reading on the web is different. A website isn’t a book, brochure or filing cabinet — something you peruse, leaf through or rummage about in.

Transitioning from academic writing to web writing can be challenging, and we're here to help! Following are some tips you can use to help make sure users are getting the most from your online content ...

Campus communicators should use this guide along with RIT’s Editorial Guidelines when creating copy for all RIT websites. You may spend hours carefully crafting the content for your website, but the ...