In the ongoing battle between YouTube and viewers when it comes to ads and ad blockers, the streaming video site may have found a compromise, at least for live streams. On its features and experiments ...

Google says its experiment with “pause ads” on YouTube has yielded some very positive results. The company calls it “a new non-interruptive ad format.” At present, YouTube is testing pause ads on ...

YouTube’s Pause ads format for smart TVs seems to be rolling out to more users. It shrinks the video into a small window on the left and displays the ad in a column on the right. The ad disappears ...

Imagine you’re watching a highly anticipated video from your favorite YouTube creator — perhaps the moment a famous couple finally gets engaged — when an ad pops up immediately after the clip. This is ...

YouTube has unveiled a new artificial intelligence (AI)-powered advertising tool called Peak Points, aimed at revolutionising how ads are inserted into videos. Introduced during the company’s ...

Chris has reported for various tech and consumer goods outlets over the past decade, including Android Police and MakeUseOf since early 2022. Previously, he has contributed to outlets such as ...

YouTube has become a critical platform for brands to reach their audience. Understanding YouTube’s three key ad formats – in-stream, in-feed, and Shorts – is essential to creating campaigns that ...

A new dawn is now on YouTube where it is pushing more ads for Free users to watch on the platform, and this is now heavily felt by basic accounts as the 'skip' button is now hidden away by the company ...

YouTube made its pitch to advertisers on Wednesday, accompanied by a flashy performance from Lady Gaga and special appearances from popular YouTubers like Brittany ...