Google is readying a new set of Analytics usage reports designed specifically for mobile applications, the company plans to announce at its I/O developer conference on Friday. So far, Google Analytics ...

In my previous posts, I have discussed the emergence of native mobile apps, which seem to catch more absolute and relative ‘face time’, with the most direct loser being the mobile web. I am naturally ...

Appcharge, a direct-to-consumer (D2C) platform for mobile games, and marketing measurement firm AppsFlyer announced a strategic partnership. They will offer a unified cross-platform mobile and web ...

Global app releases surged in early 2026, with AI-powered tools and predictive analytics driving a sharp increase in development. Data shows a 60% year-over-year rise across platforms in Q1, with iOS ...