Retailers incur significant opportunity costs when the analysis focuses only on known customers. This isn’t a critique of ...

Customer behavior insights. Sentiment analysis improves customer satisfaction and allows businesses to act on customer feedback quickly. Weather and sentiment synergy. Combining weather data with ...

Customer connection has become the defining advantage in e-commerce as brands balance personalization, data, automation, and ...

General Motors and OnStar are barred from selling customer geolocation and driving behavior data for the next five years under a settlement with the Federal Trade Commission (FTC). The agreement comes ...

Sampo Parkkinen is the CEO and founder of Revieve, a personalized digital brand experience company in beauty, skin, health and wellness. In today’s globalized market, beauty brands and retailers are ...

Jai Rawat is the cofounder & CEO at Zinrelo, a loyalty platform with a holistic approach. He is a successful entrepreneur & business mentor. In today's hyper-connected digital landscape, data has ...

In an industry where consumer tastes seem to evolve at pace, understanding what people want before your competitors is a powerful advantage. That’s where AI is stepping in, spotting emerging trends on ...

What if your SEO strategy could predict what customers want before they even search? The shift from keyword-centric to behavior-driven SEO is important. When you understand why people search, not just ...

A customer relationship management (CRM) system and a customer data platform (CDP) may initially appear to serve similar functions. However, while they certainly share some functionality, they are ...