In 2023, associates and partners at Waveup reviewed over 300 pitch decks, from pre-seed to Series C. In every other deck we’ve examined, one of the most crucial slides — the go-to-market (GTM) — has ...

Forbes contributors publish independent expert analyses and insights. Rebecca Shaddix covers overlooked aspects of big data and technology. Attribution in marketing gets a lot of attention—and rightly ...

Everyone talks about go-to-market (GTM) strategy, but ask for a clear definition and you’ll mostly get word salad. I posted about this on LinkedIn, and the comments exploded. Dozens of takes later, ...

The term "go-to-market" (GTM) captures the essence of B2B marketing and sales all at once. You have a product and you're ready to go. You work collectively with team members to bring that product to ...

Gunjan Paliwal is Sr. Product Marketing Manager at Meta, which builds tech that helps people connect, find communities & grow businesses. In today's hyper-competitive business landscape, selecting the ...

8 Go to Market Strategy Templates for a Successful Launch Your email has been sent Download the best free go to market strategy templates for monday.com, ClickUp ...

The lack of willingness to deep-dive research and reliance on poor proprietary data consistently undermine go-to-market strategies. Disjointed customer-facing teams and fragmented tech stacks make it ...

To start solving your go-to-market strategy, you must answer the following three questions: How do I convey the value of my product or service to my end user or customer? How do I enable my buyer to ...

This post was sponsored by Directive Consulting. The opinions expressed in this article are the sponsor’s own. At a standstill about how to best market your new tool? Wishing you could accurately know ...

BETHESDA, Md.--(BUSINESS WIRE)--A new independent survey revealed that Generative AI is revolutionizing sales and marketing across technology companies by enabling highly personalized customer ...