Campaign Asia

Li Ning kicks off 'Post 90' brand relaunch ad campaign to celebrate its 20th anniversary

Sports giant Li-Ning celebrated the brand's 20th Anniversary this year, and at the same time revealed its new logo and slogan, with 'Make the change' replacing the old "Anything is possible" that the ...
Morningstar

Li Ning’s Distinctive Brand Positioning Secures Its Status as a Leading Sportswear Brand in China

Product enhancements, unique brand propositions, and balanced distribution strategies remain vital to Li Ning's future success. We expect Li Ning to maintain shares in the Chinese sportswear market as ...
Nasdaq

Li Ning Company Continued to Pursue the Core Strategy of "Single Brand, Multi-Categories, Diversified Channels", Focused on Core Categories to Achieve Stable Development

During the year, we pursued stable progress and took proactive measures in planning, and recorded the following operating results: - Revenue increased by 7.0% to RMB27,598 million, gross profit margin ...
Campaign Asia

Li Ning launches brand awareness drive in Singapore

Li Ning has partnered JCDecaux to launch a four-week out-of-home campaign on cinema screens across five Cathay cineplexes as well as on buses. The sports brand opened its first themed flagship store ...
Reuters

China sportswear brands fall on outlook, Li Ning leads

HONG KONG, Jan 17 (Reuters) - Shares of sportswear makers fell on Monday as investors unloaded their holdings over a pessimistic outlook, with sports brand Li Ning Co Ltd <2331.HK> leading the slide.