“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Martin Kihn, research vice president at ...

The most dramatic advances in human development over the past century can be summed up in two words: “if” and “then.” With only slight oversimplification, all marketing can be translated into if/then ...

Matt Maher is Founder of M7 Innovations where he guides brands through the evolving media and technological landscapes of AR, VR, and Voice. Then there's TikTok, which deploys a hyper-personalized, ...

Six-plus years ago, social media marketing was simple. You posted your content, and if your audience were online at that time or a few hours later, they would see the post. The social media world was ...

In the fast-paced world of e-commerce, staying ahead of trends is the key to success. As an online merchant, understanding what your customers want before they do can give you a competitive edge. This ...

I still remember, more than a decade ago, when Fine Arts students were solely focused on one aspect — the unique way their brush and art medium could convey stories on canvas. As a digital immigrant, ...

While compelling algorithms will continue to rule digital marketing next year, the industry is starting to glimpse functional artificial intelligence being applied to marketing challenges in new and ...

Algorithms rule our world. They are pervasive “people replacements,” appearing everywhere and inside of most everything with a microprocessor. Where people used to diagnose illnesses, analyze foreign ...

This shift comes with implications for the work of marketing; that is, the things that marketing professionals need to understand and be able to do in order to be successful. What, therefore, does the ...

Mobile devices have become integral in our lives — always with us, keeping our physical selves plugged-in to the digital world. As we increase our consumption of data on the move, so too do we ...