Writing a vision statement isn’t just an exercise in stringing words together - it’s an opportunity to inspire, align, and drive action. The most effective vision statements don’t just state an ideal ...

Strong organizations always have a purpose—something promising and unique that attracts employees, customers and investors. There are many different methods for tangibly declaring this purpose. Some ...

Do you shop at Kmart anymore? What about Kodak or Blockbuster? Is anyone using a Blackberry? Probably not. And there’s a reason for that. These business stories show that when your vision is fuzzy, ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Over the years, I’ve observed complete bewilderment over two of the fundamental features of ...